Alan Kurlander
Coldwell Banker Realty

The Key to our Success

"More of an Art than a Science"

The Alan Kurlander Group uses steps that focus on pricing your house correctly and creating a marketing strategy for your home. 

1. Staging

We work with a professional stager  to make sure your home is prepared to be sold in the marketplace. Our goal is to make your home appealing to the largest number of potential buyers. 

We offer both virtual staging as well as on site furniture staging.

2. Photography

The Alan Kurlander Group uses the following to showcase your home in the best way possible:


  • HDR Photography and Video
  • Twilight Photography
  • Drone Photography 


3. Marketing

Our marketing strategy ensures that your home will be advertised and promoted on multiple websites and platforms. 


  • Geo-targeting on Zillow and Social Media 
  • Print Advertisements
  • Featured on Over 65 Websites


4. Professional Marketing

We retained the services of Conlon Creative Agency to enhance our marketing efforts on behalf of the sale of our clients' homes. This firm specializes in home sales marketing through the utilization of social media platforms, custom marketing approaches, internet advertising, and creative print advertising. We work directly with the firm’s principal, Emily Conlon, who has a reputation for providing cutting-edge marketing strategies which will strengthen our existing ability to service your real estate needs.  

5. Pricing

Our expert team comes in to price your house correctly. Although competitive houses in the area may have sold at a certain price, we feel that we can list your home at higher price due to our staging and marketing strategy.